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Shawn Rajotte

Marketing, Communications, Sport Management, & Graphic Design

Welcome to my portfolio. I invite you to explore my site to get a better understanding of my skills, experience, and interests. Below includes a section about myself, examples of my work & projects, as well as my contact information.

Thank you for visiting.

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About

Marketer & Graphic Designer
Sport Management & Communications Major 
Endicott College Class of 2020
GPA: 3.85

My name is Shawn Rajotte. I am a marketer and graphic designer based in the Greater Boston area. I most recently have experience as a digital marketer and marketing coordinator. I am a graduate of Endicott College in Beverly, MA with degrees in Sport Management and Communications. I have experience in many facets of marketing, graphic design, sport management, and general communications/business.


EXPERIENCE

- Digital Marketing Specialist, Marketing Coordinator, and Intern for IntelyCare Inc.

- Intern for the Boston Bruins: Bruins Foundation 

- Freelance graphic designer (Including for Endicott & The Bruins Foundation)

- Sales intern for the ECHL Adirondack Thunder hockey team

- Association Management intern with Capitol Hill Management Services alongside the NYS Sire Stakes Horse Racing Fund

- Contest manager and sports broadcaster (play-by-play and color) for Endicott Athletics

- Ambassador for Adobe on campus

- President of Endicott's Marketing Club

- Hosted my own sports radio talk show at Endicott

- Worked with Endicott's School of Business to promote their internship/career events

- Honors Student in the Endicott Scholar's Program

- Snapchat Community Geofilter Designer

- Militia Sports Athletic Apparel Designer (Hockey Militia)


SKILLS

- Marketing

- Ad creation & implementation

- Facebook/LinkedIn/Apple/Google Ads

- Media buying and management

- Graphic design

- Sport management

- Event management

- Adobe Suite

- Microsoft Office

- Google Apps

- WordPress

- Email campaigns

- Copywriting

- Sports commentary & announcing


OBJECTIVES

I am looking for opportunities to further my career in the sports, marketing, media, advertising, creative, or communications fields.

Home: About

Logos

Below are examples of some of the logos I've made in recent years

Click on each to get a full view

Spark U Logo

Spark U Logo

This is the main logo I designed for a program run by Endicott's School of Business known as Spark U. The program is for the funding and education of entrepreneurial projects for people both in the school and within the community.

Spark U Text Logo

Spark U Text Logo

This is the text based version of the Spark U logo to be used on various formats where the shield would not work.

BFIS Logo

BFIS Logo

This was a logo I made for the Beverly Farms Improvement Society through marketing club.

Alberta Selects Ringette Club Logo

Alberta Selects Ringette Club Logo

This was a logo done for the Alberta Selects Ringette Club in Alberta, Canada. I used elements from Alberta's flag and the sport of ringette

Alberta Selects Ringette Club Circle Logo

Alberta Selects Ringette Club Circle Logo

This was a logo done for the Alberta Selects Ringette Club in Alberta, Canada. I used elements from Alberta's flag, the local NHL team Calgary Flames, and the sport of ringette

Optimal Wellness Logo

Optimal Wellness Logo

This is a logo done for a health & wellness Instagram page

Optimal Wellness Secondary Logo

Optimal Wellness Secondary Logo

This is a logo done for a health & wellness Instagram page

Wavelength Logo (2020)

Wavelength Logo (2020)

This is a new logo design for the Wavelength Clothing Company. It is meant to go on any merchandise, with a retro look.

Wavelength Alt. Logo (2020)

Wavelength Alt. Logo (2020)

This is another logo design for the Wavelength Clothing Company. It is meant to go on any merchandise, with a retro look.

Wavelength Logo

Wavelength Logo

This is a logo for a startup clothing company in the Beverly, MA. area started by an Endicott student.

Seattle Rainiers Logo

Seattle Rainiers Logo

A custom logo made for my concept for Seattle's NHL team prior to their brand reveal. The name was on the list of potential ones and is based off the area's famous MT. Rainier

Rainiers Alternate Logo

Rainiers Alternate Logo

An alternate logo done for the Seattle Rainiers brand concept

Seattle Rainiers Inaugural Season Patch

Seattle Rainiers Inaugural Season Patch

An inaugural season logo/patch for the Rainiers brand concept

Alma Fusion Logos

Alma Fusion Logos

These were a few concepts taken from Alma's original flower design and made into new, more modern looking logos. All of these were concepts that were given to the restaurant owners to use after their name was shortened.

Alma Caribbean Fusion Logo

Alma Caribbean Fusion Logo

This was a logo I designed using a previously used flower design for a local restaurant in Beverly. This was a project that was worked on by the marketing club. The restaurant soon after shortened its name so the logo was never used at the restaurant.

The Wicked Drifter Logo

The Wicked Drifter Logo

This is a logo I designed that was made for a startup clothing company co-owned by a fellow Endicott student. The company focuses on clothing within New England's surf culture.

Wavelength Shirt Logo Back

Wavelength Shirt Logo Back

This is a design for the Wavelength clothing company, meant to go on the back of shirts and other apparel. It has a retro/wavy look to go with the companies "surfer" feel.

Wavelength Shirt Front Logo

Wavelength Shirt Front Logo

This is a design for the Wavelength clothing company, meant to go on the front of shirts and other apparel. It has a retro/wavy look to go with the companies "surfer" feel.

Wavelength Logo 2

Wavelength Logo 2

The secondary logo for the clothing company, focused on a surf/retro feel.

Spark Tank Updated Logos

Spark Tank Updated Logos

These are the updated versions of the Spark Tank logo from 2019.

Spark Tank Logo

Spark Tank Logo

This is a logo made for an Endicott School of Business program under the same leadership as Spark U. The program is run year-long, where students from the school of business come up with innovations and entrepreneurial ideas to showcase to a board of local business people who can potentially fund their projects. It's a very similar concept to the show "Shark Tank". The logo is based off of the Spark U logo and includes a gauge similar to one used by another program within the same group called "Fuel".

YPG Logo

YPG Logo

This was a concept for a logo for the Boston Bruins Foundation's Young Professionals Group. A group dedicated to networking with young professionals in the Boston area and hosting events/workshops.

Bay State Sports Logo

Bay State Sports Logo

This is the logo I created for my sports talk radio show at Endicott called "Bay State Sports". It includes the state of Massachusetts and a sporty feel and colors.

Endicott Marketing Club Logo

Endicott Marketing Club Logo

This is the logo that is used for my marketing club at Endicott. The "M" in EMC is a gull, representing our schools mascot. There is also the American Marketing Association logo attached at the bottom, as we are a collegiate chapter of AMA's Boston branch.

The Cottage on Smith Cove Logo

The Cottage on Smith Cove Logo

This is a logo that I redesigned using an existing logo that was stenciled on a wooden sign outside their store. I digitally recreated it from a picture so the marketing club could use it when redesigning their website and for other marketing purposes. The Cottage is a small seasonal boutique located on Rocky Neck Wharf in Gloucester, MA.

Three Victors Logo

Three Victors Logo

This is a logo I redesigned for my relatives from Canada. The company sells pichenotte game boards which is a popular French-Canadian and German game. The logo shape is based off the game board shape and includes symbols from the flag of Quebec, where that part of my family is from.

EC Ignite Logo

EC Ignite Logo

This is a logo I helped design for a program that was run by Endicott's school of business to help bolster the internship and career center's work within that school.

YOUNG GEYsERs Adventure Brand Logo

YOUNG GEYsERs Adventure Brand Logo

A logo doe for the adventure brand "YOUNG GEYsERs"

Mr. Sid Logo

Mr. Sid Logo

A logo made for a new clothing company in the Beverly, MA. area.

Personal Touch Logo

Personal Touch Logo

This is a logo designed for a local landscaping business. It is made to be simple and almost "hand drawn", including all four seasons around a tree as a symbol for the company working year round in all weather.

Endicott Environmental Society Logo

Endicott Environmental Society Logo

This is a logo that I designed for another Endicott club which specializes in environmental consciousness and awareness of climate change. It is another project that was done by the marketing club, which also helps market clubs and orgs at Endicott.

Home: Portfolio

Other Designs

Below are some other designs and projects I've created in the past few years

Click on each to get a full view

Tuukka Rask Edit

Tuukka Rask Edit

This was an edit of Bruins Goalie Tuukka Rask I did for a screensaver

Cupression Ad

Cupression Ad

This was an ad I created for a made-up company in a sport management class I took. The company was supposed to sell a new invention within the sports apparel industry. My group came up with the idea of shirts that restrict blood-flow the same way that the practice of "cupping" does for athletes. This was part of the presentation to the class.

Jumbotron Graphic

Jumbotron Graphic

This was a graphic I put together to be on the Jumbotron at a Bruins Alumni Charity Game. It was for a raffle to win tickets.

Outfit Chooser - Adidas

Outfit Chooser - Adidas

This was a project I had to do for a marketing class. We had to roll out a full marketing plan for Adidas including visual ads. My group chose to market Adidas apparel and partner with the Olympics in 2020 to promote the brand. Part of the campaign included running an online "outfit chooser" in which people could go on the Adidas website and choose different outfit combinations on a model to see what looks best. I created this visual to simulate what the "chooser" might look like.

1st Line Edit.jpg

1st Line Edit.jpg

This was a photo I edited to be sold at auctions at Bruins games to proceed the foundation.

Pastrnak Edit

Pastrnak Edit

This was a photo I edited to be sold at auctions at Bruins games to proceed the foundation.

Pastrnak Edit 2

Pastrnak Edit 2

This was a photo I edited to be sold at auctions at Bruins games to proceed the foundation.

Marchand Edit

Marchand Edit

This was a photo I edited to be sold at auctions at Bruins games to proceed the foundation.

Patrice Bergeron Edit

Patrice Bergeron Edit

This was an edit of Patrice Bergeron I made for my laptop screensaver.

Cottage on Smith Cove Website

Cottage on Smith Cove Website

This is a screenshot from the Website I helped re-design for the Cottage on Smith Cove alongside the marketing club.

BFIS Website

BFIS Website

This is the redone website for the Beverly Farms Improvement Society done through marketing club.

Outspokin Ad

Outspokin Ad

This is an ad I created for the made-up company for a business class, "Outspokin' Bikes". The project required visual ads along with a full marketing plan and business model.

Kennedy Geotag

Kennedy Geotag

This is an example of a Snapchat Geotag (or Geofilter) that can be used on Snapchat to show locations as a filter over photos. This one I made specifically for one of the residence halls on campus.

Inside the Nest Graphic

Inside the Nest Graphic

This is a graphic (and logo) I made up for a marketing class project that was year-round in which we worked with Endicott's social media team to promote student life at the school.

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BSS Banner.jpg

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Hour-of-code-geo.png

Cultural Hustlers Poster

Cultural Hustlers Poster

This was a poster I created to help promote an event ran by the Business School and EC Ignite that had an Endicott alumni come in and talk about his business model success and give business advice.

Collegiate Meet and Greet Poster

Collegiate Meet and Greet Poster

This was a poster I created to help promote our marketing clubs AMA Collegiate Chapter meet and greet event in Boston.

Coding Poster

Coding Poster

This was a poster I made to help promote EC Ignite and the Business School's coding event at Endicott.

AMA Brochure

AMA Brochure

This is the front of a brochure I helped redesign for the AMA's Boston Collegiate Chapter.

AMA Brochure Back

AMA Brochure Back

This is the back of the brochure I helped redesign for AMA's Boston Collegiate Chapter.

The Cottage on Smith Cove Brochure

The Cottage on Smith Cove Brochure

This is the front of a brochure I redesigned for the Cottage on Smith Cove to help better market their boutique.

The Cottage on Smith Cove Brochure Back

The Cottage on Smith Cove Brochure Back

This is the back of a brochure I redesigned for the Cottage on Smith Cove to help better market their boutique.

Cupression Shirt Model

Cupression Shirt Model

This was another part of the Cupression project shown before, where we had to demonstrate what our made-up product did to the class.

UAlbany Lines

UAlbany Lines

This is a line chart that I made for the University of Albany hockey team to use.

UAlbany Days Until Opener

UAlbany Days Until Opener

This was a graphic I made to count down the days until the home opener for UAlbany Hockey's social media pages.

Patriots Hockey Jersey Concept

Patriots Hockey Jersey Concept

This was a hockey jersey concept I made of the Patriots that was posted on the Bruins Foundation's social media to cheer on the Pats in the playoffs.

License Plate Promo Sheets

License Plate Promo Sheets

This was a promotional handout for the Bruins Foundation to promote their license plates for charity. I re-made the Massachusetts and Rhode Island Bruins license plates to go on this graphic.

Festival Of Trees

Festival Of Trees

This was a flyer used to promote the selling of player "trees" for the Bruins Foundation in which there would be items placed under a miniature tree that would have people bid on to win.

Valentines Fundraiser

Valentines Fundraiser

This was a flyer used to promote the selling of players Valentines baskets for the Bruins Foundation in which people would bid on to win.

Giving Tuesday Post

Giving Tuesday Post

This was a graphic for a social media post for the Bruins Foundations "giving Tuesday" in which they gave back to fans and different charities before Thanksgiving.

Holiday Post

Holiday Post

This was a happy holidays post that went on the Bruins Foundation's social media.

Christmas Post

Christmas Post

This was a Christmas post that went on the Bruins Foundation's social media.

Valentines Post

Valentines Post

This was a Valentine's Day post that went on the Bruins Foundation's social media.

Gryzelyck Bday Post

Gryzelyck Bday Post

This was a player's birthday post that went on the Bruins Foundation's social media.

Internship Poster

Internship Poster

This was a poster I made for a sport management class my freshman year that broke down what my first internship would be with the Adirondack Thunder.

USA Cycling Poster

USA Cycling Poster

This was another large poster I made for a sport management class my Junior year. It includes a good amount of information on USA Cycling as a governing body.

Holiday Bag Raffle

Holiday Bag Raffle

This was a flyer that was used for a holiday gift bag raffle for the Bruins Foundation.

Art Installation.jpg

Art Installation.jpg

Adobe Poster Insta Workshop

Adobe Poster Insta Workshop

This is a poster I helped design for our Adobe Ambassador program to promote a workshop in which we taught students how to use photoshop to edit their photos for social media.

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Jersey Designs & Concepts

Below are jersey designs, concepts, and swaps I've done. Click on each to get more detail

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Other Files

Here are a few other examples of projects I have done.

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Athletics Manual Project

This is part of a large project done my Sophomore year in which my sport management class had to come up with their own collegiate athletics department and create an entire athletics policy and procedure manual along with "simulating" an entire season of play, acting as the assistant athletic director.

Integrated Marketing Communications Project

This is an integrated marketing communications project I did for my advertising class in 2017. It includes a write-up, online/social media ads, outside ads, print ads, radio, and TV ads.

Senior Thesis

This is my Senior Thesis Paper on the Effects of Social Media use on Professional Sports Fan's Buying Habits. It was a full-year project and research paper.

Senior Thesis Presentation

This is a presentation of the main points of my Senior Thesis. My Thesis was chosen as one of the top in my school and thus I presented my research to the entire school.

Contact Me

Greater Boston Area

518-364-2605

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